Hellmann's, an eminent, global mayo company, devised a robotic 3D printer arm that produces mayonnaise selfies on burgers as part of its summer 2014 "Life Hacks" campaign in the UK.
The process appears to be pretty simple: A lab-coat-clad mayo scientist from the "BBQ Lab" snaps your portrait (does this disestablish it as a "selfie?"), sends the data to the 3D printer and the egotistical miracle materializes.
While, in the clip, Hellmann's invites diners to top a mayo selfie on a burger, it seems adding the vainly squirted condiment to bread browned in the Selfie Toaster is the only appropriate way to indulge.
We will not be looking out for trending #MayoSelfies. Instead, we will be making and eating cookies in protest. Join us:
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H/t: Eater Source: http://www.huffingtonpost.com/2014/07/28/mayo-selfies-hellmanns_n_5627234.html?utm_hp_ref=weird-news&ir=Weird+News
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