In this 2011 Volkswagon ad above, a young boy decked out in Darth Vader gear tries to use "The Force" to start household appliances and wake the family dog -- all to no avail. Finally, the boy succeeds in magically starting the car, though there happens to be a secret power at play: dad.
The ad gained traction in 2011 after it was released online before the Super Bowl, which was a new strategy at the time. And it's legacy has left a lasting dent.
"The ad’s runaway success changed how advertisers approach Super Bowl Sunday ever since," Time noted.
The spot has been watched more than 61 million times on YouTube as of Jan. 30.
Like Us On Facebook 
Follow Us On Twitter Source: http://www.huffingtonpost.com/2015/01/30/star-wars-volkswagon_n_6582764.html?utm_hp_ref=weird-news&ir=Weird+News and provided by entertainment-movie-news.com
No comments:
Post a Comment